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Page titleStandfirstBodyWe must keep humanity at the heart of creationCollective rights management is critical in the face of unprecedented global challenges In 2024, authors%u2019 societies delivered record royalties to creators worldwide. This achievement is a cause for celebration, reflecting the resilience of collective management and the value of creative works in a growing market. At the same time, the advent of artificial intelligence signals a profound shift for our sector %u2014 proof that progress and disruption can exist side by side, and that the future of creativity will be shaped by how we reconcile both realities. In this era of rapid AI advancement and global digitalisation, creators face unprecedented challenges, not just in how they work, but in ensuring they%u2019re properly compensated for work that enriches our world immeasurably. The role of collective management societies and our global coalition of rightsholders have never been more critical. Unified collective management is what ensures a song, film, book or artwork can generate income anywhere in the world. It%u2019s what ensures that creators are part of the success story in any technological advancement. It%u2019s what protects creators%u2019 rights against digital disruption, shifting consumption patterns and the existential challenge posed by AI. Our member societies remain a steadfast, trusted partner for creators globally, evolving, innovating, negotiating and adapting to protect rights and amplify voices across borders. They provide professional licensing, distribution and rights data systems that are proven and scalable, with new innovations that emerge constantly. CIS-NET 2, for instance, will ensure creators are paid faster and more efficiently than ever before. As I embark on my first term as CISAC Chair, my focus remains clear: championing the protection of creators as the cultural, social and economic foundation of every nation. Each country has a responsibility to nurture its cultural voices through robust copyright frameworks, and to protect creators%u2019 share in the value generated by innovations like Generative AI. Our solidarity across societies will be decisive in ensuring creators continue to be recognised and remunerated for their essential work. This is a battle we%u2019re committed to%u2014for the long haul. What%u2019s most worrying to the creative community is that AI can absorb creative material and re-present it without human authors%u2019 control or compensation. I approach this technological revolution as someone who has used AI tools myself. I recognise their potential. For me, AI tools can be like a sounding board, offering references and unexpected directions that expand and complement the human creative process. But I also recognise that when AI companies build vast models using unlicensed works of millions of creators, the effect is very different. What began as a simple tool becomes an instrument of systematic exploitation. Unchecked and uncontrolled, AI raises deep questions about authorship and value. The figures are stark. A study commissioned by CISAC, and similar studies prepared by CISAC members in different countries, projected that around a quarter of creators%u2019 royalties could be lost if AI use remains unlicensed and under-regulated. At the same time, the market for AIgenerated content is expected to rise significantly, and reach 64 billion in just three years. This is value flowing away from the individuals who give culture its meaning. In many of my recent public interventions, in Brussels, in the UK and elsewhere, I have urged that creators must be at the decision table, not on the outside looking in. I%u2019ve also highlighted that if creators are sidelined, technology companies could capture value that rightly belongs to human expression. I%u2019ve met policymakers who listened, but what we truly need now are political champions to ensure that respect for human authorship is not pushed aside in the race for innovation. Nevertheless, there is reason for guarded hope. In Sweden, our member society STIM recently issued a pioneering AI licence that demonstrates that creators%u2019 rights and technological progress can coexist, if licensing and transparency are made central. Above all this is testament to the fact that AI companies can act responsibly, can respect human creation, and can work together with us on solutions that work for both sides. As President of CISAC, I will continue to speak out so that the creator%u2019s voice is heard. The future of culture depends on keeping human imagination, not machines, at the heart of creation. Foreword - Bj%u00f6rn Ulvaeus, CISAC President Foreword - Dean Ormston, CISAC Chair of the BoardWhat we truly need now are political champions to ensure that respect for human authorship is not pushed aside in the race for innovation.Unified collective management is what ensures that creators are part of the success story in any technological advancement.%u00a9 Kristian Pohl/Zap PR%u00a9 Seshanka SamarajiwaCISAC Forewords CISAC AI Fraud Highlights Market analysis Futuresource Collections by repertoire Collections by region Tables of collections Membership About the report Methodology4 5Forewords CISAC AI Fraud Highlights Market analysis Futuresource Collections by repertoire Collections by region Tables of collections Membership About the report Methodology Global Collections Report