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Page titleStandfirstBodyPay-TV evolves into aggregator and partner 2025 has brought bold moves from public service broadcasters and Pay-TV operators in Europe, signalling that they are not surrendering the streaming era to digital-native rivals. In France, France.tv has made its full public service channel line-up available within Amazon Prime Video, extending reach to younger, streaming-first audiences. TF1, the country%u2019s most-watched channel, has partnered with Netflix to stream all five of its channels and ondemand content directly via the Netflix app from 2026. In Germany, RTL Group%u2019s acquisition of Sky Deutschland will unify 11.5 million paying subscribers under a combined sports-and-entertainment portfolio, spanning both broadcast and streaming. These moves show that legacy broadcasters are repositioning as content aggregators, blending traditional strengths in local programming with new digital distribution muscle. A question of tariffs While market forces dominate streaming strategies, policy shifts can have just as profound an effect. In 2025, the US entertainment industry has faced uncertainty over proposed tariffs on foreign films and manufacturing inputs for media products. An agreement on 4th September between the US and Japan established a baseline 15% tariff across all imports, which would include lacquer for vinyl production, which is higher than before, but well below feared levels. However, potential 100% tariffs on foreign-produced films remain unresolved, prompting broader debate on domestic production incentives and infrastructure investment. For countries that have still to reach an agreement on new tariffs and where they have traditionally played a role in importing consumer electronics to the US, proposed increases across devices such as TVs and smartphones, could slow device replacement cycles, affecting how quickly audiences adopt new viewing and listening experiences. The outlook for CMOs The message for collective management organisations is one of opportunity through diversification. Streaming remains a growth market, but its expansion now depends on multi-pronged strategies: %u2022 Broader content formats that engage different audiences %u2022 Flexible tiering that balances price sensitivity with upsell %u2022 Partnerships between broadcasters, Pay-TV and streamers to extend local content reach %u2022 Global sports and live event rights that draw both loyal fans and casual viewers As audiences expand their content mix and the number of services they use, the exposure of copyright works will rise, driving potential for increased collections. Even in a slowergrowth environment, the combination of new formats, wider distribution and stronger retention strategies is setting the stage for sustained value creation across both music and video sectors. Policy shifts reshape global media trade in 2025Early 2025 4 Sept 2025 Late 2025 End of 2025 (Projected)Ongoing debates in the US over tariffs on foreign films and media manufacturing inputsUS%u2013Japan agreement sets 15% import tariff baseline (includes lacquer for vinyl production)Potential 100% tariffs on foreign-produced films remain unresolvedTariff increases proposed on imported TVs and smartphonesNotes and source data: Market sizing from Futuresource tracking across video and music sectors Consumer profile information from Futuresource surveys (Music: Audio Tech Lifestyle Aug 2025; Video: Living with Digital Aug 2025)Brazilian singer and actress Elba Ramalho performing at the 2024 S%u00e3o Jo%u00e3o de Caruaru festival, Brazil.%u00a9 Rafael Aroeira CISAC Forewords CISAC AI Fraud Highlights Market analysis Futuresource Collections by repertoire Collections by region Tables of collections Membership About the report Methodology28 29Forewords CISAC AI Fraud Highlights Market analysis Futuresource Collections by repertoire Collections by region Tables of collections Membership About the report Methodology Global Collections Report29